If you take photos of off Google, you may end up with a nasty surprise. The international stock photo agency Getty Images is known for intensive hunting of unpaid stock photos on websites. This can result in sky-high additional charges for those who use the visual material unlawfully.
What are the rules on stock photos and how can you save money?
You can not just download photos from the internet and use them on your website. In fact, copyright is on all photos. So if you put a downloaded image on your own website you can get into a lot of trouble. There are, however, ways to find the rightful claimant so that you can request permission. A handy tool for this is TinEye. This allows you to search on which websites a photo has been published. So in many cases, you will find the rightful claimant. Usually, you have to pay a fee for the use of the photo. Always look at the website where you take the picture from what the general conditions say about the copyright.
On the internet, you can also find images that you can use for free. You call this Copyleft. A well-known form to offer photos and other creative works more freely is the Creative Commons license (CC). These licenses consist of the code CC, supplemented with one or more codes. These are the Creative Commons codes:
Attribution (BY) means that copying, distributing, displaying and performing the work and derivative works are permitted on condition that the original author is mentioned.
Non-commercial (NC) means that the copying, distribution, display, and performance of work and derivative works may be for non-commercial purposes.
3. No Derivative works
No Derivative Works (ND): copying, distributing, displaying and executing the work is permitted, but not changing the work
4. Sharing alike
Share Alike (SA): the distribution of derivative works is only allowed under an identical license, see also copyleft.
Stock photo agencies
On the internet, you can find several stock photo agencies that offer photos. Often for a fee, sometimes also for free. You have to look carefully at the conditions under which you can publish the free photos. Some stock photos are not allowed to use for commercial purposes!
Here are some well-known stock photo websites:
Websites with paid stock photos:
Websites with free stock photos:
In a lot of cases, you will be able to find a good image on the free websites. However, the best photos are of course the ones you will find on websites like Shutterstock and Getty!
(If you would decide to have your website built by us, you don’t need to worry about all this. I will make sure all images used are paid for and thus legal. Depending on the business one has, we do advice to use as much of one’s own images of products and staff).
If you have any questions regarding this topic, contact me anytime with your questions!
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